The Audi brand represents development, refinement, innovation, and execution.
"Audi" is Latin for "tune in." It is derived from the family name of August Horch, the organizer behind Audi, as "Horch" means "tune in" in German. Audi's logo, comprising four interlocked rings, represents the four establishing organizations of the Car Association: Audi, DKW, Horch, and Drifter. This logo addresses solidarity, coordinated effort, and legacy. The silver variety in the logo reflects advancement, cutting-edge accuracy, and greatness, lining up with the brand's basic beliefs.