The Ferrari brand symbolizes elegance, speed, innovation, and exceptional performance.
The word “Ferrari” is Italian, and it is the surname of Enzo Ferrari, the founder of the prestigious Italian luxury sports car manufacturer, Ferrari S.p.A. The Ferrari logo, known as the Prancing Horse, carries profound symbolism and heritage. The prancing horse represents strength, power, and grace, perfectly reflecting the performance and prestige of Ferrari vehicles. The black horse was originally a tribute to an Italian fighter pilot, Count Francesco Baracca, who used the symbol on his plane. The yellow background in the logo honors the city of Modena, Enzo Ferrari's birthplace, while the green, white, and red stripes pay homage to Italy’s national colors. Together, these elements showcase Ferrari’s dedication to combining tradition with groundbreaking innovation.